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Best-in-class fuel-economy ratings of 20 mpg in the city and 28 mpg on the highway – courtesy of the category’s only diesel engine – help make the 2015 Ram 1500 Esquire magazine’s Truck of the Year. The editors lauded the 3.0-liter turbodiesel, with its 420 pound-feet of torque, for delivering small-engine mileage, big-engine power, and the “grumble of a working-class diesel.” Ram officials said the upscale publication’s award demonstrates the half-ton pickup’s appeal to a diverse set of buyers.
On December 2, 2014, Esquire Magazine announced that the Ram 1500 pickup earned the publication’s highly coveted Truck of the Year award. In the press release, Esquire editors touted the Ram 1500 truck’s economy rating of 28 miles per gallon as one of the primary reasons the pickup gained another award on its crowded mantel. The magazine also praised the Ram 1500 for offering diverse features that appeal to a wide cross section of consumers.
President and CEO of the Ram truck brand, Bob Hegbloom commented, “Recognition from Esquire Magazine is proof that pickups have found their way into a variety of lifestyles. In such a competitive market, we are thrilled to earn a ‘Truck of the Year’ title from Esquire.”
Esquire Magazine editors rate every pickup truck model sold within the United States by attaching scores to several performance categories. The Ram 1500 underwent vigorous testing for fuel efficiency, functionality, versatility, value, design style, and passenger safety. The magazine mentioned versatility several times in the report and press release that accompanied the Truck of the Year announcement. Ram set the fuel efficiency record in the pickup truck category by powering the 1500 with the technologically evolved 3.0-liter EcoDiesel V-6.
The Ram 1500 wowed Esquire editors in several other performance categories. Esquire mentioned that the Ram 1500 earned the best in class towing capability distinction of 30,000 pounds. The best in class payload of 7,390 pounds and best in class torque set at 865 pounds-feet makes the Ram 1500 the most popular choice for commercial haulers. As the most recognized pickup truck on the road, the Ram 1500 continues to pioneer performance advancements that set the standard for the entire pickup truck segment.
Esquire Magazine summarized its ringing endorsement for the Ram 1500 pickup’s Truck of the Year award by stating in the press release, “This is where the truck tide turns: a full-sized American pickup with a just-big-enough diesel V-6—the only one of its kind. You get the fuel economy of a small engine, the pulling power of a larger one, and the grumble of a working-class diesel.”
Since creating the Ram truck as a stand-alone division, the Ram brand has rapidly emerged as the industry leader for offering a rugged truck for both personal and commercial use. The Ram 1500 appeals to a diverse set of buyers, including avid outdoorsmen, ranchers, and commercial hauling companies. Ram only constructs the 1500 pickup with high-grade materials to ensure long lasting durability, while adding a touch of lavish style inside by covering the seats with soft, premium grade leather. Refined luxury and rugged durability provide the Ram 1500 with an unbeatable combination of features.