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Talk about a clean machine, the all-electric Nissan Leaf is both emissions-free and now, stain-free. The exterior of the 2015 Leaf boasts the Japanese automaker’s proprietary Ultra-Every Dry paint treatment, which Nissan says repels every type of liquid, from rain to eggs. Combined with a plug-in electric powertrain that allows a range of almost 100 miles on a single charge with no tailpipe emissions, Nissan touts its four-door subcompact hatchback as the “Self-Cleaning Leaf.”
The leading automakers typically generate buzz about a soon to be released models online, before unveiling the new vehicles during much-publicized news conferences. Nissan took a different approach with the ‘Self-Cleaning Leaf,” a zero emissions vehicle that offers environmentally friendly features. The Nissan Leaf made its debut long before the automaker began promoting the eco-friendly car online.
Nissan featured the Self-Cleaning Leaf” during a number of social media initiatives that included videos demonstrating that the vehicle emits zero emissions. By posting on Facebook and other popular social media sites, Nissan had the ultimate platform for showcasing the Leaf’s self-cleaning nano paint technology. The proprietary Ultra-Ever Dry paint repels every type of liquid that finds its way on the exterior of the Nissan Leaf. After introducing the Leaf in April of 2014, Nissan implemented the unique strategy of generating customers buzz first, before leveraging social media to get the word out about the self-cleansing mechanisms designed into the 2015 Leaf.
As one of the early social media initiatives, Nissan unveiled a YouTube video that took a few comedic pages from the Three Stooges playbook. The video pans in on the expressions of stunned bystanders who witness painters “accidentally” applying buckets of paint to the exterior of the 2015 Nissan Leaf. After the bystanders see the amazing way the Leaf repels the spilled paint, they are encouraged to visit Nissan’s Instagram channel to participate in similarly produced videos.
Subsequent uploaded videos to Instagram challenged Nissan customers to first guess the type of liquid poured on the 2015 Leaf, and then choose anything within their imagination to throw at the self-cleaning green car. Nissan customers put the Nissan Leaf through rigorous testing that included tossing ketchup, eggs, and honey on the impervious exterior.
Pierre Loing of Nissan North America said, “The LEAF is already one of the cleanest vehicles around even without this incredibly innovative paint technology; that said, we’re not afraid to get our hands dirty to take this to the next level. Getting fans involved via this social media campaign is a fun, creative way to show how the LEAF can stay clean no matter how dirty the world around it may be. A marriage with the Ultra-Ever Dry® exterior coating truly puts this LEAF in a league of its own, and we’re excited to see where this technology can take us.”
Nissan offers three trim options for the 2015 Leaf: S, SV, and SL. The self-cleaning Nissan Leaf boasts advanced technology driven systems such as Around View Monitor and seven-speaker Bose audio. The 2015 Nissan Leaf includes hands-free communication technology that allow drivers to keep their hands on the wheel and their eyes on the road. In the same press release, Nissan states the 2015 Life achieves an MPGe rating of 126 for city and 101 for highway driving.