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The Chevrolet Colorado has captured the incredibly prestigious honor of being named the 2015 Truck of the Year by Motor Trend. The popular automotive publication says that the evaluation of truck models for 2015 was the most rigorous it has completed yet, making the award that much more significant.
Adding to the credibility of the Colorado’s win is the fact that the truck received unanimous votes for it to take the top spot, something that rarely has happened in the history of the competition. Justifying their selection, the Motor Trend editors cited the “right-sized” format of the pickup, its clean design, handling abilities, and all-around capabilities when it came to various jobs.
Sandor Piszar, who is the marketing director for Chevy Trucks, noted that the Colorado’s selection as the 2015 Truck of the Year signals the importance of the model as a game-changer. According to Piszar, the new model offers a refined, versatile, and fresh choice that combines excellent fuel economy with more than enough utility for the average pickup truck customer.
Only trucks that are completely new or have been significantly updated for the approaching model year are eligible for the annual award. For 2015, seven models were entered into the competition. Three automakers were asked by the Motor Trend staff to supply two versions of their truck, meaning the field of competitors numbered ten in all.
The ten pickup trucks were put through a battery of challenges designed to explore their full capabilities. These included several instrumented and real-world tests. One of the most grueling activities involve each truck being driven both up and down Davis Dam in Bullhead City, Arizona with a test that was set up to see how the vehicles handle passing while hauling a heavy load. A real-world fuel economy test was the final step each pickup went through. In the end, the Colorado was selected according to the six criteria for the award: Engineering Excellence, Design Advancement, Safety, Efficiency, Value, and Performance of Intended Function.