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Want your new sedan to retain more of its original price than any competitor? Look to the 2015 Dodge Charger, winner of this year’s full-size-car Residual Value Award from ALG, the benchmark organization for forecasting future vehicle values. Charger is significantly updated for model-year 2015, with fresh styling and a revamped interior. This is its first ALG residual award, which essentially predicts resale value three years from now. The Dodge beat out the Toyota Avalon and Hyundai Azera for the big-car-class win.
Dodge Responds to Prestigious Award
Dodge responded to earning the 2015 ALG Residual Value Award by highlighting the best attributes of the full size vehicle. In a statement released by President and CEO Tim Kuniskis, Dodge stressed the importance of using high-grade materials for the exterior design of the 2015 Charger. The materials help extend the life of the full size car by preventing the type of rust and corrosion that can quickly depreciate the vehicle’s value. “The new 2015 Dodge Charger is unique in its segment, delivering unrivaled rear-wheel-drive performance and attitude,” said Kuniskis. “This award from ALG is a testament to how well the Charger holds it value, as well as to all the updates we’ve made for 2015, including a new exterior and a standard new state-of-the-art eight-speed automatic transmission.
The Influence of ALG
ALG hands out segment awards to 26 vehicles that the organization determines by carefully analyzing automotive industry trends and vehicle performance. The factors that determine ALG’s residual value analysis include vehicle quality, production levels in relationship to demand, and pricing strategies. Many automotive industry experts consider ALG the preeminent authority for projecting vehicle residual values. ALG analyzes over 2,500 vehicles each year to select the few vehicles that receive the coveted Residual Value Award. The organization also provides automakers with several business services that include forecasts, resale projections, and financial consultations. Most North American dealerships review ALG residual value projections, before pricing vehicles that sit in their pre-owned vehicle lots.
Dodge plans to promote the 2015 ALG Residual Value Award in its marketing materials given to Dodge dealerships. In addition to the incredible resale value, the 2015 Dodge Charger also combines power and fuel efficency to create a family size vehicle that comfortably seats five adults. Smart vehicle technology includes several new safety features that put the 2015 Dodge Charger in line to win government safety awards.